L’Appartement Sézane & Octobre

A Touch of Paris in Marylebone

L’Appartement Sézane & Octobre has brought a slice of French style to Marylebone, London, since opening its doors locally. The brand was founded in 2013 by Morgane Sézalory, who wanted to prove that beautiful, high-quality fashion could be sold directly to customers—without extra costs or waste. What began as an online-only shop in France has now grown into a collection of charming stores around Europe, including this peaceful corner in Marylebone.

If you visit, you’ll step into a space that feels more like a curated boutique than a shop. The store carries both Sézane (for women’s wear) and Octobre (for children’s clothes), offering soft knits, elegant dresses, and timeless everyday outfits. Every item is designed to last, with a focus on sustainable fashion, fair pricing, and no unnecessary sales.

Timeless Style Without the Waste

Sézane and Octobre are built on a simple idea: make fewer, better things. That’s why the brand releases only two collections each year, known as archive drops. This helps stop overproduction and makes sure every piece gets worn and loved. It’s a smart way to shop—and one that fits perfectly with the calm, thoughtful feel of Marylebone.

At L’Appartement Sézane & Octobre, shopping feels personal, not rushed. Whether you’re looking for a new coat, a dress for a special day, or something sweet for a little one, you’ll find it here—with a bit of Parisian flair. Come see what all the fuss is about in the heart of Marylebone.