L'Appartement Sézane & Octobre
Style that lasts. Made with care.
Description
L'Appartement Sézane & Octobre brings a slice of French style to Marylebone, London. The brand was founded in 2013 by Morgane Sézalory, who set out to prove that beautiful, well-made fashion could be sold straight to customers without extra cost or waste. It started as an online-only shop in France and has since grown into a small collection of stores across Europe, of which this quiet Marylebone corner is one. The space feels closer to a curated apartment than a shop, carrying Sézane for womenswear and Octobre for children's clothes: soft knits, dresses, and everyday pieces built to last, with a focus on sustainable fashion and fair pricing.
The idea behind both labels is to make fewer, better things. The brand releases only two collections a year, known as archive drops, which helps curb overproduction and gives every piece a longer life. Shopping here is unhurried and personal, with a touch of Parisian flair across coats, a dress for a special day, or something for a little one.
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