Wyse London

Wyse London has been part of Marylebone since September 2021, when the brand opened its first permanent shop on Marylebone High Street after building a loyal following online. Founded in 2014 by Marielle Wyse, the label came out of direct to consumer retail and leans towards easy pieces with colour and character. Collections run across polished knitwear, soft cashmere, dresses, denim and outerwear, designed for everyday wear with thoughtful details. The team tests styles with customers, which keeps the offer fresh, and Marielle's background in television production informs a practical approach to design and feedback.

The shop is a friendly boutique with neat rails and staff who know the product well. There are personal styling appointments, try ons and advice on fabric care, so putting an outfit together feels straightforward. New arrivals land often, from bright knit sets to versatile dresses and relaxed denim, and the team is happy to build looks for work, weekends and occasions. Orders can be placed in store for delivery, and customer care follows up quickly. Regular stylist sessions and in store events make shopping more social, and set among Marylebone Village's shops and cafés, Wyse London adds a bit of colour to the neighbourhood.

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