Wyse London

Origins and identity

Wyse London has been part of Marylebone since September 2021, when the brand opened its first permanent shop on Marylebone High Street after building a loyal online following. Founded in 2014 by Marielle Wyse, the label brings experience from direct to consumer retail and a focus on easy pieces with colour and character. Collections span polished knitwear, soft cashmere, dresses, denim and outerwear, designed for everyday wear with thoughtful details. The team curates seasonal ranges and tests styles with customers, which keeps the offer fresh and useful. Featured by national fashion press and supported by a growing community, the store gives local shoppers access to the full collection while reflecting the independent energy of Marylebone Village. Marielle’s background in television production informs a practical approach to design and customer feedback.

What to expect

Visitors can expect a friendly boutique setting, neat rails and helpful styling advice from staff who know the product well. The store offers personal styling appointments, try ons and guidance on fabric care, so outfitting feels straightforward. New arrivals land often, from bright knit sets to versatile dresses and relaxed denim, and team members are happy to build looks for work, weekends and occasions. Orders can be placed in store for delivery, and customer care handles follow up queries quickly. The Marylebone team hosts regular stylist sessions and in store events that make shopping social and useful. For partners and recruits, the business runs an omni channel model and values service, product knowledge and results. Set among Marylebone’s shops and cafés, Wyse London adds colour and confidence to the neighbourhood.