VV Rouleaux

What VV Rouleaux is in Marylebone

VV Rouleaux Marylebone is a specialist haberdashery shop at 102 Marylebone Lane, selling ribbons, trimmings, braids, flowers and home accessories. The shop stocks materials for sewing, dressmaking, millinery, interior projects, weddings and party styling, drawn together in one space rather than spread across general craft aisles. Visitors come to handle the stock in person, compare colours and widths, and get advice from staff who work with the materials every day. The shop sits on a quiet stretch of Marylebone Lane, a short walk from Marylebone High Street and Wigmore Street.

What the shop sells

VV Rouleaux carries an unusually wide range for a single shop. Ribbons run from plain grosgrain and satin through to printed, velvet and wired styles, with braids, cords, fringing and tassels alongside them. The shop also stocks fabric and feather flowers, decorative trims for cushions and curtains, and millinery materials under its V V Chapeaux line. This breadth makes it a practical stop for costume makers, interior decorators, brides and people finishing a one-off project at home. Because much of the stock is held by the roll or metre, the shop is set up for both small lengths and larger quantities. You can browse this kind of street on foot, comparing what several nearby shops hold before buying.

Visiting and planning a project

The Marylebone Lane shop opens Monday to Saturday, with the team able to talk through a project, suggest combinations and point to suitable trims for a given fabric or purpose. Seeing ribbon and braid against real light and texture is hard to judge from a screen, which is the main reason people travel to the shop rather than ordering blind. The business has traded for over three decades, building a reputation among designers, decorators and home sewers for depth of stock. For anyone working on dressmaking, hats, soft furnishings or event styling, VV Rouleaux is a useful first call. It is one of several specialist shops on and around Marylebone Lane that reward an unhurried visit. Calling ahead on +44 20 7224 5179 is worth doing before a longer trip, to check current stock on a particular ribbon or trim and to confirm opening hours for the day you plan to come.

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