South Molton Street in Our Directory

Annoushka Boutique opened in Marylebone on 21 November 2012, having started life in Chelsea before the move. It is a fine jewellery shop with an in-house studio, so the pieces on display are made and finished on the premises: 18-carat gold, diamonds, gemstone charms and the signature macro pavé rings. The setting is part showroom, part studio, and the stylists are happy to walk you through ready-to-wear designs or talk over a bespoke commission. The brand carries real weight behind it. Founder Annoushka Ducas launched her own label in 2009, having co-founded Links of London back in 1990. The charms, earrings, necklaces and bracelets are hand-finished and hand-set using traditional techniques. Annoushka Ducas MBE and her husband John Ayton MBE both hold royal honours, and the company holds Butterfly Mark certification for sustainability. Past clients have included Gwyneth Paltrow and Rihanna. Its Marylebone address keeps it easy to reach while holding on to the feel of an independent boutique.